Jony Ive set to receive lifetime achievement award

Apple's design chief is being awarded by the San Francisco museum of modern art for his services to modern design.

He is often touted as the greatest designer of our modern generation, and few could argue otherwise. He's been behind some of Apple's most innovative products over the years from the iMac to the iPhone to the iPad.

The San Francisco MOMA will be awarding Ive with the Bay Area Treasure Award on October 30th at a dinner and presentation. The museum is selling tickets to the event that range from $400 up to a staggering $1250.

San Francisco MOMA Director Neal Benezra said: "Ive is our generation's most innovative and influential figure in the field of industrial design--no other design mind has done more to transform the way we visualize and share information.

"SFMOMA was the first museum on the West Coast to establish a department of architecture and design, and we're thrilled to celebrate Ive's revolutionary achievements.

Past recipients of the reward include Star Wars filmmaker George Lucas, architect Laurence Halprin and painter Wayne Thiebaud.

British-born Jony Ive has been working on Apple products since 1992, and has been responsible for the design of every iPod, iPhone, iPad, Macbook and iMac.

Two years ago Ive got the chance to try his hand at software design after Apple fired former software vice president Scott Forstall. Jony was installed as Forstall's replacement and as a result completely redesigned Apple's mobile operating system with the release of iOS7.

Upon hearing of his latest accolade Ive said: "I've always enjoyed visiting San Francisco MOMA, and I think it represents exceptional contemporary art and design.

"I'm very grateful to the museum and proud to be recognised among such an amazing list of past recipients."