Have you ever seen an Amazon product on Twitter that you would like to buy, but can't be bothered to search for it on Amazon? Well if you are then you might find this new feature quite useful.
Amazon and Twitter released the new feature today that links together the user's accounts on both platforms.
The new function allows the account holder to simply reply to an Amazon product with a tweet containing #AmazonCart or #AmazonBasket for those in the UK. Once that is done the item will automatically go straight into the user's Amazon shopping cart.
In an interview with the Wall Street Journal Julie Law, an Amazon spokesperson, said: "There’s a public nature to social media, particularly with Twitter—which doesn’t have the barriers of other social media tools.
“We have a significant number of customers who use Twitter, and a significant number of affiliates who use Twitter, too.
“So to be able to allow customers to add something to their Amazon cart without leaving Twitter was sort of a logical step."
Only a few weeks have passed since Twitter announced their partnership with Sky that allows users to record television shows from the comfort of their Twitter timeline. Responding to a tweet containing a Sky show with #WatchOnSky records it onto the user's Sky+ box.
Check out the video below to see the feature in action.