Are Arsenal in danger of becoming like the club their fans love to loathe, Tottenham Hotspur?
Outside of Emirates Stadium on match-day there are countless stalls: some selling sweet bags for a pound, others selling jerk chicken and for the vast majority, it's merchandise. On one t shirt - a popular seller - there's a print of Del Boy, Rodney and Grandad, with "Only Fools and Tottenham" and "This time next year we'll be Champions League!" mockingly slapped over the nipple and belly.
For Gunners fans often rejoice in their Lilywhite North London rivals seemingly talking themselves up at the start of a season, only to then fall agonisingly short of the target they set themselves - there's always next year.
Arsenal boss Arsene Wenger, though, has made comments that a similar mentality is beginning to take hold at N5, where there was terrific optimism after the unveiling of Mesut Ozil, when the club went on to put forth a credible challenge for half a season, only to fall considerably short and, once again, have to settle for a top four battle rather than a title push that involved - and still involves - Manchester City, Liverpool and Chelsea.
"We were on top of the league for 17 weeks," Wenger told the press earlier in the week. "At the crucial period of the season we lost many players and we went to the FA Cup final having played against Liverpool, Everton, Tottenham.
"In the Champions League we went out to Bayern Munich with 10 men, so we have shown we have potential, but we want more next season and hopefully we can do it."
This time next year…