The Liverpool striker has been linked with this season's Champions League finalists again, but Los Blancos would find it very tough to prise him away.
While such stories will unsettle Liverpool fans, they should remember that the club are in a much stronger position to fend off any interest in their star player than they were last year.
Last summer Suarez said that he would entertain a move away from Anfield so that he could play in the Champions League, and the 2013-14 campaign has brought automatic qualification for Europe's premier club competition for Liverpool.
Moreover, the Uruguayan striker has been part of a team which not only competed to finish in the top four, but one who are still challenging for the Premier League title. What more can Suarez ask for, Liverpool fans will argue, should Madrid come calling?
The Spanish club's president Florentino Perez's best chance to sign the player was last summer when greater uncertainty surrounded Suarez's future, which was in part provoked by Arsenal's interest.
Liverpool finished seventh and seemed to be heading nowhere. £50 million, let alone £70 million, would have been enough to secure the Uruguayan's services. Yet, after a truly remarkable campaign on a personal level, the former Ajax man's value has sky-rocketed where even a £70 million bid may not be enough for John W. Henry to part with his prized asset.
Perez's recent comments in Marca suggest that there will be no departues from the Bernabeu in the upcoming transfer window, and that may point to the fact that even he is aware of the difficulty in pursuing Suarez.
In the end only time will tell but the likelihood of Liverpool's No. 7 plying his trade in Spain has receded in the space of nearly a year, or to put it more aptly, a season.
Suarez, however, told Uruguayan TV channel Canal 10 earlier this week: 'Don't worry, nothing is going to happen to me. I'm very happy here (at Liverpool) and my family is happy here'.