UBS was the financial institute to receive the most press coverage in 2008 and 2011, according to a study of major English-language papers in Europe.
It also found that the more business stories there were, the more negative they became.
Swiss info reports that the Reuters Institute for the Study of Journalism researchers looked at how individual banks fared in the reports of 11 prominent media outlets such as the Wall Street Journal Europe, Financial Times Europe and International Herald Tribune, between 2008 and 2013. Tabloid newspapers were not included in the research.
Around 140,000 articles were read for a larger part of the study, and each was categorised by its tone. It was found that 48% of the coverage was close to neutral or ambivalent. A quarter was deemed to be negative and 24%, positive. The remainder were positive and negative in tone.
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