Juan Cuadrado is the type of player that will make even the most casual observer stop and take notice.
The Colombian’s searing pace, bottomless bag of tricks and general penchant for the fantastic have seen him light up Serie A under Vincenzo Montella at Fiorentina.
Liverpool and Manchester United have both been credited with a keen interest in the 25-year-old this term, looking to bolster their options out wide in the summer transfer window - while Arsenal have also been linked in the past.
But on Friday it appeared competition for Cuadrado’s signature only widened, as Sky Italia reported that wealthy Russian outfit Zenit St Petersburg had enquired after him.
Any deal to prise Cuadrado away from Serie A would be complicated, as he is currently co-owned by Fiorentina and Udinese.
However, Sky Italia have maintained that Zenit directly contacted both outfits in view of overcoming this hurdle.
And as if to send a message to the Premier League pair that they should step up their efforts, Cuadrado dazzled one day later in Fiorentina’s 3-0 win over Bologna.
The Colombia international netted a brace with two fine strikes and added an assist for good measure - not to mention his five dribbles and 88% pass accuracy rate.
Cuadrado’s performance was yet another that underlined what he can offer the Premier League - a skillful, unpredictable presence that provides not only aesthetics, but production too.
Both clubs could sorely use a player of his ilk, and there’s little debate that he could improve the fortunes of either side next season.
Zenit appear to have the lead in the race for his services after Friday’s developments, but Liverpool and United won’t be far behind if they act quickly and follow suit.