The Reebok Stadium will from next season be known as the Macron Stadium after the club announced a deal with the Italian shirt manufacturers.
Bolton Wanderers have played at the Reebok Stadium since 1997 when they moved into their new premises after leaving Burnden Park. The name of the stadium has become synonymous with the club due to their long-standing association with Reebok.
Reebok did manufacture Bolton's shirts from 1993 till 2012 when Adidas took over and the brand was also the main sponsor on the shirt from 1990 till 2009. The sportswear company's affiliation with Bolton seems to be over now.
Macron will also produce The Trotter's kit and have signed a four-year deal with the Championship club. The Italian company will also be providing Crystal Palace with their kit next season and are already the manufacturer's of kits for Aston Villa, Leeds United, Millwall and Sheffield United.
The reaction to the name change hasn't gone down too well with Bolton fans and even others have felt sorry for them:
I will never again sit in the Reebok Stadium. Not a fan of the Macron Stadium. At least Reebok has a Bolton heritage— Philip Gradwell (@GraddersOnline) April 24, 2014
Im fine about the kits changing from Adidas to Macron, its the changing of the stadium name. People are still going to call it the Reebok— Alex Dargan (@AlexDargan) April 24, 2014
The Macron Stadium? Sorry to hear that Bolton. No one deserves that. Their shirts are bad enough.— Super Wain (@SuperWain) April 24, 2014
Not really bothered about the new Macron deal at Bolton, but the Macron Stadium? I'll always know it as the Reebok #bwfc— Josh Alexander (@Jo5h_Alexander) April 24, 2014
It seems that despite what will be a large investment from Macron it will take some time before people actually start to refer to it as the Macron Stadium as the Reebok Stadium will continue to linger. As some fans have said it will always be the Reebok to them.