The Blues currently lie five points behind Premier League leaders Liverpool, but with next week's Champions League second leg against Atletico Madrid taking priority for manager Jose Mourinho, the match between Liverpool and Chelsea this weekend doesn't seem quite as important.
It's a disappointing end to the season for the Blues, who looked like winning the league for a concerted spell of the season, but Mourinho will be looking to strengthen his squad in the summer with a large transfer kitty expected. Left back is likely to be one of the primary positions of need for Mourinho, with Sevilla's Moreno now a key target.
The 21-year-old has become a star in Andalusia, and has even made his debut for the Spanish national team, with a place at the World Cup this summer not entirely out of the question. With Chelsea's interest seemingly legitimate, here are three questions about their move for the youngster...
Have Chelsea abandoned their Luke Shaw pursuit?
The Blues have long been linked with a big money move for Southampton full back Shaw, who looks poised to go to the World Cup with England this summer. But with interest from Manchester United growing, it seems Chelsea could miss out on his signature - hence their interest in Moreno. Available for half the price, Moreno is certainly a more economically sound move.
Is Ashley Cole finished at Stamford Bridge?
Now 33, Cole has barely featured this season under Mourinho. With his contract up at the end of the season, there has to be genuine concern for Cole that his days in West London are numbered - and that feeling can only grow with the news of targeting Moreno. Cole will want to play as much as he can before retiring, and Moreno won't settle for being a backup, so expect Cole to leave if Moreno does arrive.
Will Cesar Azpilicueta move to right back?
Spaniard Azpilicueta has performed admirably out of position this season, playing as a right footed left back for Mourinho. But if his compatriot Moreno arrives, it seems Azpilicueta will be put back on the right hand side of the defence, which may allow Serbian Branislav Ivanovic to move inside to centre back, with some concerns over the future of skipper John Terry.
Here is how some Chelsea fans reacted to the Moreno rumours...
Delightfully would accept Moreno if he really signs for us. Cheap, young, physical, creates great chances, decent crossing. Perfect! #CFC— Far (@Farspins) April 24, 2014
If Southampton are wanting £30m for Luke Shaw, I'd rather we just got Alberto Moreno. #cfc— TOKYO SEXWALE (@CFCKoopz) April 24, 2014