A line of code in the iOS 7.1 software development kit suggest that the voice-assistant could be making its way into Apple TV boxes.
9to5Mac is reporting that an entry of code into iOS 7.1's SDK mentions Siri could soon be controlling the way Apple TV users watch their television. It is understood Apple tried to mask the code by referring to Siri as "Assistant" and referring to Apple TV as "3".
9to5Mac has confirmed that the code is in both iOS 7.1 and iOS 7.1.1 files, but does not exist in the previous version 7.0.6.
It looks like Apple might be about to really up its game with its TV set-top box especially as close rivals Samsung and LG have already began incorporating voice assistant technology in their Smart TV sets. Both of these companies have attempted to replace the remote control altogether by making their Smart TVs totally navigable just by speaking to it.
And if Apple wasn't worried by those two, it might be a touch concerned with the competition that Amazon is bringing to the market. Three weeks ago Amazon unveiled their Fire TV streaming and gaming box, which has a virtual personal assistant built right into the remote control. Users can just speak into the remote and the box will respond to whatever the user has instructed.
As Apple's current streaming box will not be able to support Siri, it's likely that a new box will be released at some point later this year. It's not understood how Apple will implement Siri into its TV service but as these streaming boxes don't really sit on ones lap, it's likely to be build into the Apple TV remote in some way.