The tech giant is offering free recycling for any product that they've ever made, and vow to keep increasing efforts to power its stores, offices and data centre with renewable energy.
Apple already offers users across the globe store gift cards in return for iPhones and iPods that are in reusable condition; that has now expanded to include Apple's whole product range, including older generation devices. Devices that are of too little value or are deemed unusable will not be exchanged for gift cards but will be recycled.
Despite products such as the iPhone and iPad having very little toxic chemicals in them compared to their rivals, Apple gadgets still aren't supposed to be disposed of in landfill sites because of the hazardous chemicals they can release. Greenpeace reports that tech products and services made up 2 percent of all the emissions released from earth in 2012, which is the same percentage as the airline industry.
As part of their "Better" environmental campaign Apple released two new videos yesterday regarding their strategy to protect the environment.
The first is a short film that highlights everything Apple is doing to reduce the pollution that they emit. It's narrated by CEO Tim Cook who explains all the companies environmental values.
The second is a detailed video of the Apple Campus 2 project. The new campus is expected to be fully constructed by 2016 and will run entirely on renewable energy. Apple claims it will be the most environmental friendly building of its kind.
CNET is also reporting that Apple has today released a full page newspaper add across the UK highlighting their use of renewable energy and solar panels in particular. The add also takes a shot at close rival Samsung by saying "There are some ideas we want every company to copy".
The two tech companies are locked in their second legal battle over allegations that Samsung infringed on Apple's patented technology. Apple are requesting $2 billion in damages, but Samsung believe they only owe $40 million. The case is expected to conclude later this week.