Former Wallsall man Deeney - who recently broke the 20 goal mark for the second season running - has been in tremendous form this term, contributing just under a third of Watford's 66 goals. This consistent form saw the 25-year old striker targeted by Premier League clubs over the summer, and the Hertfordshire club are bracing themselves for another round of potential bids.
The signing of a proven goal-scorer will be a priority for Lambert during the next transfer window - in 33 games Aston Villa have scored just 35 times. And top-scorer Christian Benteke - the only player to have reached double figures this season - was recently ruled out for six months with a ruptured Achilles tendon.
Although Watford will have no desire to sell their attacking spearhead, talk of an £8 million valuation may be too good an offer for owners the Pozzo family to refuse.
Newcastle have also shown interest in the Watford man, however, and Deeney's allegiance to his boyhood club suggests a move further up north will be more likely. A lifelong Birmingham supporter, Deeney recently expressed his views of Second City rivals Aston Villa via Twitter.
Although Aston Villa may not be his preferred choice of destination, Deeney has certainly earned the right to play in the Premier League; his goals will be a great benefit to wherever he ends up signing him.