Sky launches #WatchOnSky

Sky Plus HD Box

Sky and Twitter have joined forces to allow users to record TV programmes just by clicking a tweet on their mobile devices.

The new tool will enable customers who have a Sky+HD box to record shows, movies and sporting events just by clicking on a tweet.

Twitter and Sky users will have to follow Sky's twitter profiles to use the new function. When Sky profile tweets using #WatchOnSky followers can click on the tweet which will then expand to show 'record' and 'watch' functions.

Pressing record will activate the customers Sky box via a broadband connection to start recording the show that is stated in the tweet. Alternatively if the user clicks watch they will be redirected to Sky's mobile TV service, Sky Go, where they will be able to watch the show. It's the first time a UK broadcaster has partnered with Twitter to allow users to access live television and set programmes to record via their timeline.

Brand director of Sky's TV products Luke Bradley-Jones says: "#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about. By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later.

"It’s all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments.”

The Sky accounts that will use the hashtag are: @SkySports, @Sky1, @SkyAtlantic, @SkyLivingHD, @SkyArts, @SkyMovies and @SkyHD.

Twitter's head of broadcast for the UK, Dan Biddle, said of the new function: "Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK.

"#WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later. We're delighted to see Sky innovating with this service and look forward to seeing Twitter users enjoy this functionality."

To view the full press release from Sky go to this link.