Josip Drmic was a relatively unknown name until he burst onto the scene this season.
Having joined Bundesliga outfit Nuremberg from FC Zurich on a four-year contract last summer, the 21-year-old striker has been a revelation in Germany, scoring 16 goals and providing three assists in 29 league appearances.
It is even more impressive when you consider that Bayern Munich striker Mario Mandzukic and Robert Lewandowski of Borussia Dortmund have scored just one more than him.
Arsenal have been strong linked with the youngster as they need to rejuvenate their forward line for next season, and now West Ham United have joined in the hunt.
Hammers manager Sam Allardyce went to Germany at the weekend to watch the Bundesliga match between Wolfsburg and Nuremberg and has now admitted that he is interested in Drmic.
'I was at Nuremberg versus Wolfsburg', he told reporters. 'The sausages were great!
'They got beat quite comfortably so in terms of that particular player, you wouldn’t be able to judge him on that particular game because they got battered (4-1)'.
Would Drmic joining West Ham be bad news for Arsenal? Maybe, maybe not.
On one hand, the Gunners would lose out on a player who could go on to become a genuinely brilliant and consistent striker. He scored 19 goals in 39 matches in all competitions in his final season at Zurich and has continued with his impressive form this campaign.
Moreover, Drmic has international experience with Switzerland, having scored twice in five appearances since making his debut in 2012.
However, if Arsenal do fail to recruit the forward, then they would save themselves the prospect of having yet another young foreign import who fails to live up to expectations. With the pressure at a big club like Arsenal, the youngster could well struggle.
Borussia Dortmund will lose Lewandowski in the summer and they went for Adrian Ramos of Hertha Berlin, not Drmic. That should make Arsenal cautious in making a move for a player that has featured in a top European league for less than a year.
Perhaps the Hammers’ interest in Drmic is a positive thing for Arsenal. A productive season in the Premier League for a team with modest ambitions will certainly increase his value and will attract bigger clubs, but Arsenal do have the money and can sign him next summer if need be when he has proved himself in England. Moreover, they can keep an eye on him while he is making progress in the English top flight and judge his suitability.
Arsenal are at a stage where they need success right away. Whether manager Arsene Wenger remains at the Emirates Stadium or the Gunners finish in the top four this campaign, there is simply no room to bring in a young player, albeit with potential, to compete for the title.
While Chelsea will likely take to the pitch with Diego Costa or Radamel Falcao, Manchester City will have Sergio Aguero, and Liverpool will use the Luis Suarez card, Arsenal will be stuck with a 21-year-old who may or may not be a success. How does that appeal to an Arsenal fan?
Perhaps the money Arsenal would have to spend on Drmic would be better used to help fund a move for a world-class centre-forward.