Chelsea are set to unveil their new home kit for next season - not before teasing fans first.
adidas UK (@adidasUK) April 4, 2014
One thing that always gets fans excited, and saving, is when their team’s new kit is revealed for the upcoming season.
And today - one of the most worn football shirts in the world is on the brink of revelation.
Chelsea have fans across the globe. From the Americas, to Africa and South-East Asia the club has done excellently in their marketing over the past ten years to ensure they become a global brand.
And their kit sponsors, adidas, know this.
So they have been teasing fans this morning with a few snippets of what the new Chelsea kit looks like.
And this video even gives you a solid glimpse...
We already know that the goalkeeper shirt will be the unusual colour of red - but there is of course no colour change for the home kit - as the slogan goes for the big reveal, Chelsea are #ForeverBlue.
Here is another snippet of the design - which appears to have a two-tone blue horizontal striping to it.
Chelsea FC (@chelseafc) April 4, 2014
For the last kit release adidas got the boys from Chelsea covered in gloopy blue paint - on this occasion they are using blue glass for their ad campaign.
A couple of leaked versions of what the kit will look like now appear to be on the money - but the official unveiling is on its way for a kit officially launched at the end of this month.