We may currently be caught up in one of the most thrilling Premier League title races in years, but soon enough that will be replaced by the excitement of another World Cup.
England have already shown off their new kit - which looks a lot like their previous one if you ask me - and now one of their stars has appeared in Pepsi's new interactive advert.
In an innovative twist on the traditional commercial, the soft drink company allows viewers to change what happens on screen by clicking at specific points in the narrative.
Starring Manchester United's Robin van Persie, Arsenal's Jack Wilshere, Chelsea's David Luiz and Manchester City's Sergio Aguero, along with La Liga-based players Lionel Messi and Sergio Ramos, the ad tells the story of Stony, a youngster with a canny knack of making music out of anything.
With appearances from some of football's biggest names, along with musician Janelle Monae, expect to see it plenty of times in the weeks and months to come.
Above we have included a behind-the-scenes video and below you can see a couple of photographs taken from the shoot.