League chief claims Manchester United's poor form impacts global viewing figures despite resurgence of Liverpool & might of Chelsea & Manchester City.
Renowned broadcaster Richard Keys has oft declared throughout the season that the Premier League not only needs a strong Manchester United but British football coaching needs David Moyes to succeed.
With ten losses in the division, a League Cup semifinal exit and a humbling third round exit from the FA Cup, United's season solely rests on their status as a Champions League contending club - yet they have been drawn against tournament favourites and defending champs Bayern Munich.
With seven games remaining in their domestic calender and having banked 51 points, United seem destined to finish in seventh place - they are, after all, five points ahead of Newcastle United and five behind Tottenham Hotspur.
In terms of Premier League action alone, there is little for them to play for - and that is demonstrated in global figures and commercial attractiveness of the division as product around the world, says chief Richard Scudamore, as quoted by the Daily Mail.
Scudamore, speaking at a promotional visit to Johannesburg, said: "It’s a double-edged sword. When your most popular club isn’t doing as well, that costs you interest and audience in some places. There’s lots of fans around the world who wish Manchester United were winning it again.
"But you have to balance that off against putting on a competition."
Despite United's woes, there has been great excitement generated internally amongst neutrals surrounding the attacking efficiency of clubs like Manchester City and Liverpool, while Jose Mourinho continues to win praise for his tactical mastery with Chelsea.
Global fans like success. Surely when new champions are crowned, retain trophies, perhaps even emulate their success abroad, superstars like Luis Suarez, Sergio Aguero and Eden Hazard at attack-happy Premier League clubs will begin wowing worldwide audiences.