Flappy Bird dwarfs Instagram and Minecraft as kids' favourite app

Flappy Birds Game Over

The developer of mobile game Flappy Bird removed it from app stores in February, but the game's fanbase played on, particularly children.

Its impact is shown in a study conducted by marketing firm SuperAwesome, which in March asked 881 British children between the ages of six and 18 what their favourite apps were.

80% of the children surveyed chose Flappy Bird as one of their favourite apps, dwarfing the likes of Instagram, Minecraft, YouTube and Facebook.

Here's the company's word cloud of the results:

While Flappy Bird was no longer available to download in March, the game could still be played by anyone who had downloaded it for their iOS or Android device. Its demise has sparked a wave of Flappy Bird clone games in recent weeks.

SuperAwesome has been presenting the results of its survey back to brands, with Flappy Birds so dominant in its word cloud, that the company decided to create another image without it, to better see the spread of apps that are most popular with British children:

The latter graphic may be more representative of the apps that children will be using when Flappy Bird fever dies down. Instagram, Minecraft, YouTube, Facebook and SnapChat are the biggest, with Twitter and games Clash of Clans and Subway Surfers at the next level down of popularity.

SuperAwesome's research also found that 70% of children surveyed use YouTube to watch video on demand, ahead of the 32% using BBC iPlayer, 17% watching Netflix, 13% on LoveFilm and 11% watching videos on their Xbox or PlayStation consoles.

When asked, 42% of 8-16 year-olds said they see YouTube as "the future of TV", while 26% cited Netflix. Meanwhile, 26% of 8-14 year-olds said they had written code in some form.

Flappy Bird is dead - but brilliant mechanics made it fly

Powered by Guardian.co.ukThis article was written by Stuart Dredge, for theguardian.com on Friday 28th March 2014 11.16 Europe/London

guardian.co.uk © Guardian News and Media Limited 2010


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