Manchester United linked Lucas Moura says he does not regret joining PSG.
This summer it's Toni Kroos, and last year Manchester United obsessed over Thiago Alcantara. Two seasons ago the main object of their affections was Lucas Moura.
The Brazilian sensation was exciting scouts at top clubs with his performances at Sao Paulo, and also earned international honours.
United seemed in prime position to seal his signature, with Sir Alex Ferguson confessing his admiration for the attacker - until big-spending PSG pounced.
They trumped United's bid, and even allowed him to stay in Brazil a further six months, a deal Sao Paulo could not, and did not turn down.
Since joining Lucas Moura has had a tricky time of it. He began brightly only to fade, and at the end of 2013 lost his place in the Brazil squad, a place he is yet to regain ahead of the World Cup.
Only 21, he still has produced the sort of figures United wingers like Nani and Ashley Young could only dream of right now, with three goals and 10 assists this campaign.
A title winner in his first season, and likely to be one again this campaign, Moura has revealed in an interview he does not regret his decision to join PSG one bit.
He told Footmercato: "No, I do not regret coming. I am very happy here in a big club in a wonderful city. The public quickly adopted me, I'm very happy and it helps me and motivates me greatly.
"I have a wonderful experience here. I play and live in Europe. I realise my dream to play in the prestigious Champions League, I move to a big club with great players. I'm trying to grow personally and professionally. So I do not regret coming to Paris."
Would he be saying anything different had he joined United? Perhaps not, but if the club had any plans to tempt him away this summer, it's unlikely he will go for it.
Despite the international situation, and this World Cup may just have come too soon for him, PSG are well placed to enjoy a star they invested a lot of money in for the best part of the next decade, and he has plenty of time to make United jealous and regretful just yet.