Exec. chats about plans to woo the traditionally Microsoft averse market.
Microsoft executives have teased an as yet unannounced game by an “awesome” Japanese developer, which will attempt to lure local gamers over to the Xbox One.
Hoping to gain traction in the region which almost prides itself in its apathy towards Microsoft's home consoles, the company plans to release a number of exclusive titles.
“An unique exclusive title for Xbox One is going to be released by an awesome Japanese studio,” commented Microsoft's Phil Spencer while at the Games Developer's Conference, according to Famitsu (via DualShockers).
This was then backed up by what he then said at the Tokyo Games Show, stressing that the title was something “never seen before”, urging people to “stay tuned!”.
With Microsoft's next-gen console set to hit the Japanese market this September, the company has some time to tease and then announce the game but for the moment fans can only speculate.
During GDC, Spencer also promised that Microsoft would renew its efforts to improve PC gaming - a platform it has been criticised for, at best, ignoring and, at worst, undermining with poor or delayed Xbox ports and the lamented Games For Windows system.
"A renewed focus on Windows and PC gaming inside Microsoft is definitely happening," he commented, according to Polygon.
"You will see more focus from us - not to go compete with what Valve has done, but because we also understand as the platform holder it's important for us to invest in the platform in a real way. We're fundamentally committed to that."