The latest ARTPOP film is an epic and ostentatious look at capitalism, feminism and a parade of silly hats and topless men
Don't panic, the 11 minutes and 46 seconds you see at the bottom of the YouTube player are but an illusion: clocking in at just over seven minutes, Gaga's new video – an "ARTPOP Film" that premieres her new single G.U.Y. – is an epic parody of male dominated capitalism and celebration of Greek mythology. A heaven and hell dreamscape in which Gaga gets trampled on and thrust upon, imagine Disney's Fantasia with lots of men in latex hot pants and you're somewhere close to the pop star's latest visual creation.
The remainder of the video is a vast ream of production credits, whereby Gaga kindly flags up every human involved in the ostentatious film - from stunt men to synchronised swimmers and the man who installed the on-set portaloos and applied talcum powder to the latex Grim Reaper costumes.
Directed by Gaga herself, the video was shot last month at Hearst Castle in San Simeon, California. Her new single G.U.Y, is set for release on 12 May via Polydor.
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