The Colombian is a wanted man, having held the envious gaze of clubs around Europe since showing up at Porto in the summer of 2012 and running riot.
Escaping the clutches of all suitors last summer, the 27-year-old recommenced torturing defenses at the Estadio do Dragao this term, notching 23 goals in 38 appearances across all competitions to date.
Arsenal and Chelsea were both tipped to make a play for Martinez, whose contract contains a £34m release clause, though a move never materialised as both clubs stuck with the options already available upfront.
This hasn’t served eradicate rumours that the Premier League pair will return for him in the aftermath of the World Cup with the striker having admitted uncertainty about his future.
And it seems that Roma could present stiff competition in the race for his signature.
The Giallorossi are currently second in Serie A and look good value to qualify for next season’s Champions League, which would bring with it a substantial financial windfall.
According to Il Messaggero, director of sport Walter Sabatini has already begun preparations to invest newfound funds in upgrades for the squad to compete on multiple fronts.
A priority has been attributed to locating a high quality striker to supplement youngster Mattia Destro, the top candidate none other than Martinez himself.
Even with a cash injection, Roma’s economic outlook isn’t as strong as that of Chelsea and Arsenal. Key sales, such as Miralem Pjanic or Adem Ljajic, could provide an extra boost towards netting Martinez.
The Roman newspaper has contended that Fulham’s Kostas Mitroglou is an alternative should the Colombian prove out of reach, possibly available on the cheap if the Cottagers are relegated.
Mitroglou only landed in west London for £12m in January, but has played just 120 minutes of football to date and would be one of the first sold if Fulham indeed drop down to the Championship.