It seems that Hull City's 110 year old name will remain despite the best efforts of the club's owner.
It seems that Hull City’s fans have got something to celebrate. Not only is their team on course for Premier League survival and has an FA Cup semi-final to look forward to – with a good chance of them getting to the final – but it looks as though they have won the fight to preserve their name.
For all the good that Dr Aseem Allam has done for Hull City – his work has not only included putting investment into the club which seems them in the top flight, and looking set to be well established there, his stance on trying to rebrand Hull City Association Football Club, to Hull Tigers has been regrettable.
Dr Allam said in a Hull Daily Mail interview in August 2013: “Hull City is irrelevant. My dislike to the word City is because it is common… City is a lousy identity.”
For 110 years the club has been called Hull City, and thanks to the noises coming out of the FA it seems that Dr Allam’s plans to change the name will be rejected – a victory for those who have protested from day one, for those that respect tradition in football, and it’s a decision that is likely to go down well in English football as a whole.
In an era where money means a lot more for a club's ability to compete, it's refreshing to see that the game's governing body does respect tradition - and the community surrounding it.
Of course, it is not over yet. The club's season ticket holders still have to vote, the decision hasn't been made official yet and a club statement reacting to the news read that it would prejudice the forthcoming ballot with season ticket holders.
The statement also said: "This is now the time for the silent majority to come forward and support the club’s aspirations."
The club doesn't need a name change to compete financially. Manchester United, Liverpool and Arsenal are possibly amongst the most recognised 'brands' in the world, and all carry traditional names representing the area of where they play.
Surely a smart businessman like Dr Allam will be able to do more with the existing 'brand' as the side continues to enjoy success under Steve Bruce - and surely won't sell the club despite him threatening to do so?