Cole is out of contract in the summer and despite the ability to put together a move to the MLS, he has a young family to think about. After winning three Premier League titles and three FA Cup's with Chelsea, the player may feel it's time join a club where he can be appreciated and play regularly again.
Oscar Garcia is certainly a manager that would allow Cole to become a central figure at Brighton. The former Barcelona youth coach loves a flair player. For Cole to thrive at a club he needs to be supported by the manager, his teammates and the fans. A move to Brighton would allow that to happen and injuries permitting we could begin to see the best of Joe Cole again at this late stage in his career.
The move to West Ham was supposed to do that for the player, returning to the club where he first started. However, chances have been limited under Sam Allardyce and their relationship hasn't always reportedly been the best. Cole is one of the high earners at the east London club and you'd assume, would have to take a rather large pay-cut to start playing more regularly.
If this move was to materialise, the player could play a vital role, with other new signings, contributing to Brighton playing in the Premier League for the first time in their history.