‘The Selfie’ has become a social media sensation in 2014. It first gained momentum last year, taking a picture of yourself and posting it online - it’s all the rage, for some reason.
But it has been hijacked by celebrities and famous faces taking their pictures in more sensational locations in more illustrious company.
David Cameron, Barack Obama and Danish Prime Minister Helle Thorning-Schmidt took one at the Nelson Mandela Memorial service while the recent Oscars selfie became the most retweeted image of all-time.
And last night - it invaded football.
Arsenal won 1-0 in the North London derby yesterday courtesy of an early screamer from Tomas Rosicky.
And after the game Wojciech Szczesny took the opportunity to celebrate with his team-mates and fans with their own version of the selfie.
He snapped this pic on his phone of the post-game celebrations - much to the joy and displeasure of two halves of North London respectively.
But not everyone was keen on the concept.
One such person was a player recently linked with joining his defensive ranks. Manchester City defender Micah Richards was simply not impressed by the idea - and let it known on his official Twitter account.
Maybe Richards is simply a ‘selfie-phobe’ or perhaps he is concerned about watching one of their title rivals stay in the hunt.