Both Southampton strikers scored this weekend - and both have been in impressive form all season.
First, there is the veteran Lambert, skilled at set-pieces and a clinical target man in the air.
“All I can do is try my best and take every chance that comes to me and hope that I am chosen," he said recently.
“I need to start scoring again more regularly and give myself the best opportunity I can of being selected.”
But then there is the younger, fresher Jay Rodriguez. At 24, the Saints forward may have his best years ahead of him.
"I think it's every lad's dream to perform for your country and go to a World Cup, but, like I've said before, I don't expect anything," he told Southampton's official website on Sunday. "I'll just keep working hard and hopefully keep impressing."
Both seem fairly measured in their approaches to an England place but, deep down, might they secretly be rather optimistic about their chances?
The duo have underwhelmed at one time or another in an England shirt this season but could still add value in Brazil.
Rodriguez has more goals - but Lambert has more assists. In terms of outside competition, meanwhile, only Andy Carroll has really been talked about for that final striker's spot in the Three Lions squad.
So should they continue scoring, the Southampton forwards must be confident that at least one of them will be travelling to the World Cup this summer.
And depending on performances elsewhere, Roy Hodgson may even consider taking them both. It may seem unlikely - but is it out of the realms of possibility? Absolutely not.
While it's a long shot, Hodgson has insisted that he'll be picking his England strikers based solely on form. And by that measure, only Daniel Sturridge can really be said to by a guaranteed pick right now.
Who would you take to the World Cup - Lambert, Rodriguez, both or neither?