Could Chelsea find themselves some prized Colombian talent in their latest endeavour to increase their global brand?
The usual suspects such as Spain, Brazil, Italy, Germany and Argentina are all being tipped to do well at this summer’s World Cup - but this year could also see the rise of so called ‘hipster’ teams.
Back in the day you would call such outfits ‘dark horses’ - but nowadays they seem to be the teams it is ‘cool’ to be backing for glory.
Belgium are possibly the ultimate hipster team - whilst the likes of Chile, Switzerland and Ivory Coast all follow in behind.
But perhaps the most likely nation of them all to do well in Brazil is Colombia.
They have had some dark times in recent years - but have recently unleashed some incredible football talents on the world.
The likes of Fredy Guarin, James Rodriguez, Jackson Martinez and Juan Cuadrado are all impressive players - but of course Radamel Falcao is the leader of them all.
So with so much talent in Colombia surely it pays to have some sort of scouting system in place over in the South American nation.
Well Chelsea seem to be on the way there.
It was confirmed yesterday that the ‘Dream the Blues’ initiative, run in cooperation with club sponsors Samsung, will find its way to the capital Bogota this spring.
Camps are planned for Vietnam, China, Russia and now the latest addition is Colombia.
The program sees coaches from the club help set up Youth Camps for passionate footballers in the area to showcase their skills in March and April - with the luckiest members and ones with most ability heading over to London to show off their skills to some of Chelsea’s star players.
Striker Fernando Torres, one of the programme ambassadors, said of the plan:
“We are happy to be part of 'Dream the Blues' and have the ability to positively influence among younger football fans around the world. This will be my second year as an ambassador for the campaign and I am sure that participants will have an unforgettable experience both at home and lucky to come to London with us."
While not a direct scouting mission do not be surprised if Chelsea get their tabs on the next Falcao on their mission to spread their football brand around the world.