Luton Town today have given their fans the right to veto any changes to the club's image, at a time when Hull City face being re-branded as Hull City Tigers.
Luton Town have become the first English club to give their fans this legal right, which protects them from any proposed changes to the clubs name; nickname, kit colours, crest or mascot. The clubs supporters group 'Trust in Luton' will be given the final say over any reforms.
Hull City have performed well all season on the pitch, but headlines have been focused more on the owners planned name change to help make the club more marketable abroad. Luton faced a possible name change 11 years ago to London Luton under the former owner.
The Allam family, after investing £24 million when buying the club and a further £50 million to help ensure promotion to the Premier League, have admitted they have nothing left to give. The decision now rests with the FA, whose ruling on whether the name change can go ahead is expected to come in April.
Fans have protested all season, and the Allam family's response has been the threat of walking out and leaving the future of Hull City uncertain. Campaign group 'City Till We Die' submitted a 21 page document to the FA and hope the committee will come out in their favour.
In modern football money equals success, and Allam's money has certainly meant that for Hull. Steve Bruce has done an excellent job and events off the pitch have thankfully not affected results.
Would you accept your club's name changing if it strengthened chances of staying in the top tier?