Piers Morgan has taken a shot at former Tottenham Hotspur chairman Lord Sugar ahead of the North London derby this weekend.
Arsenal travel to White Hart Lane on Sunday needing three points to keep their hopes of Premier League glory alive as they look to recover from the disappointment of a Champions League exit at the hands of Bayern Munich.
Morgan and Sugar are often at odds with each other on Twitter providing neutrals and fans of either side with plenty of entertainment.
Morgan has become a target for sledging on the social media site for his common, forthright and blunt views about the Gunners every time they play or a major piece of news breaks.
He hit back and jibes from Sugar over Arsenal’s lack of silverware in the modern era with the Gunners' quest for a first trophy since 2005 well documented.
The fire has been stoked as the anticipation ahead of the game grows.