Manchester United want Spain's prolific under-21 striker, but their interest is not likely to be straightforward.
Alvaro Morata is highly regarded by Real Madrid, but his 2014 is certainly testing his patience. He has not played any football since mid-February, either an unused substitute or not even making the bench for the La Liga leaders.
With a contract until 2015, this is a crucial summer for Madrid if offers come in, and there is rumoured interest from many teams. Italians Inter Milan and Juventus are keen, while Arsenal have most strongly been linked.
Morata - who has 13 goals in 12 under-21 international games - is also a target for Manchester United, report ESPN.
For Morata, moving to United however may appear tempting but would not necessarily be a sensible move.
He need only look at Javier Hernandez, a senior international striker who has played at and scored at World Cups, who can barely get a look in at Old Trafford. Even if Robin van Persie leaves, Morata is likely not to be his replacement.
If he wants career progression, swapping a bench in Madrid for one in Manchester is unlikely to help.
A recent report in AS written by Guillem Balague claimed that Morata has set his sights on Arsenal, where he would arguably leapfrog Yaya Sanogo in the pecking order to be second choice, whereas at United he would struggle to leapfrog Danny Welbeck.
This is of course all based on Morata right now, and the belief and hope surrounding his is in relation to his potential to blossom into Spain's next big star - as illustrated by his under-21 record.
United may have to work hard to persuade him, but if both they and Morata are prepared to be patient, it could be a move which pays off in the long-run, however he is not a signing we expect to be arriving at Old Trafford this summer.
image: © VAVEL España (www.vavel.com)