Brian McDermott has put in a significant amount of effort and energy into improving Leeds United's slight, but not impossible promotion chances this season.
The club's movement in the loan window is thought to be funded by prospective owner Massimo Cellino, as he waits on the Football League to ratify his £25m pound bid for the Yorkshire club.
In recent weeks the money invested has allowed McDermott to shake-off stiff competition for England U21 stars Connor Wickham and Jack Butland. And reading between the lines, this may well be just the start for both player's careers at Elland Road.
'We are still looking. We are maybe looking at bringing one more player in on loan,' McDermott said.
'Obviously you don't want lots of loan players, you want players that we think we can turn into permanent players. That is key for us and that is something that we have to think about.
'I think you can see the quality in the players that we have bought in. They are hungry young players which is what you want. They are good lads as well.'
The key part of the comments, is obviously the part where he elaborates on the players coming in must be with a view to a permanent deal when the season is over. Which begs the question, what kind of investment can United fans expect from Cellino, if he is to takeover?
The two England U21 internationals are definitely not going to be available on the cheap, and it could require the club to spend the kind of money they haven't spent in 12 years.
Butland signed for Stoke in January 2013 for a reported £4m, while Wickham was double the price at £8m when signed for Sunderland in 2011. And as both players turn just 21 this month, it doesn't make sense for their valuation to have dropped that much either.
The comments could be purely speculative ambition from McDermott, who could be setting himself up for a fall when the summer window opens. However, it's not something I would associate with McDermott and he may know something we don't about just how far Cellino's investment could go.
image: © joncandy