Manager Brian McDermott said: "There was a lot of competition for his signature, but he was very keen to come and play at Leeds United. He is another young English player who has everything in front of him."
That much is certainly true, Wickham dazzled at Sheffield Wednesday earlier in the season, scoring 8 goals in 11 games.
That prolific form led to Premier League strugglers Sunderland recalling him to Wearside to boost their firepower.
Yet upon closer look manager Gus Poyet clearly deemed the striker not ready for a regular spot in their first team despite Jozy Altidore's struggle for goals, and made the decision to loan him back out again.
The 20-year-old played a combined 35 minutes in two games upon being back, and did not make the bench in their 4-1 defeat to Arsenal at the weekend.
Upon joining Leeds, he has stated his intentions to push for the play-offs, who presently sit seven points off sixth in 11th position.
That's only four places above Sheffield Wednesday who are seven points behind, and for who a play-off spot looks very unlikely at this point.
The Owls also look safe from relegation barring a late collapse, nine points clear of the drop zone.
Perhaps the option in Leeds, that they have more to play for at present played a part in Wickham's push to sign on loan at Elland Road played a part, with the player stating when he knew they were interested he did not consider any other options.
All a bit frustrating for Wednesday fans, who saw Wickham score for them on January 11 in a 6-0 demolition of Leeds, with his last game a week later in the 1-1 draw at Burnley.
Several Owls supporters took to Twitter to give their view on the deal, here's a snapshot:
Connor Wickham has signed for Leeds on loan! Is that some sort of joke? #swfc— Elliott Coles (@EllDawwwg) February 26, 2014
Re Connor Wickham - no player is bigger than #swfc - we move on- get over it...— martynware (@martynware) February 26, 2014
Gotta move on without Wickham, we won a lot of games without him after he got recalled, no one player is bigger than wednesday #uto— Jack (@Jack_mac99) February 26, 2014
to connor wickham::: cheers for seeing the ££££ signs and signing for l**ds.really annoyed by this guess we werent good enough for ya!!— Stephen Ian Pudlich (@ianpudlich) February 26, 2014