Arsene Wenger broke type in the January transfer window of 2003-04 and spent big - splashing out an initial £10.5 million (rising to £17 million) on the Spanish youngster Jose Antonio Reyes of Sevilla.
The tricky forward initially impressed, in an era when Spanish players in the Premier League were not yet the norm.
He was part of the Arsenal team that won their last piece of silverware - although was sent off in the final against Manchester United.
Despite rumours of being homesick he signed a six-year extension in 2005 and as his North London career faltered he exited in the summer of 2006 on a loan deal to Real Madrid.
He scored two vital goals that won Real Madrid a La Liga title in 2007 - but he signed for Atletico Madrid at the end of that campaign.
Since then it has been all downhill for the player.
He struggled with Los Colchoneros, and on loan at Benfica - and in 2012 he returned to Sevilla.
His second stint at the club has been largely unimpressive - with injuries and form hampering his performances.
Before tonight he had only scored five goals for the club - and his last goal came 21 games ago on the 17th March 2013 in a 4-0 win against Real Zaragoza.
He opened the scoring for Sevilla in their UEFA Europa League tie against Maribor at the Sánchez Pizjuan this evening - his first goal in 1,413 minutes of football.
Not that he knew much of it. He closed down a backpass to the Maribor keeper - which was hammered into him before ballooning into the back of the net.
But they all count - and this one would mean a lot for Reyes...
image: © eslee82