Arturo Lupoli was set to be the Premier League's next big striker, following in the footsteps of Nicolas Anelka and Thierry Henry.
That was back in 2005, yet the hype around his scoring for the reserves was as good as it ever got for the Italian.
As Nicklas Bendtner's former youth strike partner, he bagged a stunning 27 goals in 32 matches for Arsenal's reserve side - a tally he has never come close to at senior level.
He quit the Gunners to sign with Fiorentina in 2007, but never played a single game for the Viola, and in recent years has seen his career flagging badly in Serie B, most recently with Varese.
He played just five games this season, scoring no goals, only finding the scoresheet playing for Varese's youth team as an overage player - where he bagged a hat-trick.
Now 26, he has taken the step to try and salvage his career by accepting a loan deal to move to Hungary.
Tuttomercatoweb reported at the weekend that Lupoli had clinched a move to Honved, a top flight side in the country who played Champions League football a decade ago.
Honved are now competing to qualify for the Europa League, presently four points behind their competitors, and hope Lupoli can help them do so.
Their Italian sporting director, Fabio Cordella, said: "Arturo Lupoli is officially our player, arrives on loan until the end of the season, then we'll see what happens.
"Arturo is a guy who in recent years has not been lucky , because it has been affected by injuries. We were looking for a player with his characteristics."
Any Arsenal fans who followed his progress as a youngster will recall just how talented a goal poacher he was. The chance for him to resurrect his career is a welcome one, and an opportunity for Lupoli's sake, you can only hope he takes advantage of.
image: © ell-r-brown