1): Twitter/YouTube utilisation nobody does it better…
…than the WWE, as the publicly-listed sports entertainment company are one of the most socially-engaged brands with their audiences. The official WWE Twitter account has 4.07m followers, while superstars like John Cena have close to 6m. During live shows, the WWE even send polls out to their official app, where users can vote on who they want to see wrestle and under what stipulations (Chicago street fight, falls count anywhere etc). If the WWE were to take over a Premier League club, would fans be asked who they want to see selected in the official starting line-ups?
When Lilian Garcia (Google image her, thank me later) announces a superstar's name there is usually a succession of fireworks, strobe lighting, loud rock music and a flambouyant ring walk that follows before the wrestler is ready to rumble. Football teams making their way from the dressing room to the tunnel, then on to the pitch, has surely become a formulaic and stale process. For the sake of those attending and the millions watching around the world, why not add gunpowder and elaborating lighting…
3): More media swing than Jose Mourinho
Whether Kane is electrocuting Shane McMahon's testicles, or Vince McMahon is faking his own death in a limousine explosion, the creative minds at WWE know how to grab the attention with their bizarre story-lines and who is to say their press conferences in football would be any different? Surely slamming a steel chair into the back of a journalists head is better than banning them from the media room altogether, a la Sir Alex Ferguson while the Scotsman was boss at Manchester United.
4): Family-friendly fun
Footballer shagging stories are a staple of tabloid journalism but in WWE, the roster of athletes are virtually scandal-free (aside from, yes, the odd infringement on their Wellness Program).
Cena is an ambassador for everything that is good about the company and, a few years ago, changed his entire wrestling uniform pink and requested the WWE change the colour of the mats and ropes pink for the month of October, to help raise awareness of breast cancer. The WWE also filled ringside seats with breast cancer survivors. This has since become an annual tradition yet their philanthropy also extends to the make-a-wish foundation and beyond.
Considering the vast sums generated by football and the amount of money that stays in-house, perhaps the sport could take a lead from sports entertainment and help champion worthwhile causes for extended periods.
image: © jack_pickard