This may not come as a huge surprise to parents whose kids are hooked on the Skylanders craze.
Originating from the Spyro the Dragon Platformer series, Skylanders lets players unlock in-game characters with the use of real life collectable toy figures. To get at some of the game content players will need to buy additional figures (sold separately), guaranteeing follow-on sales from invested players.
As a result Activision has sold 175 Million Skylanders figures to date and the game series joins the top 20 selling games franchise list after only three titles.
The popularity of this harmony of game and merchandising has spurred on Disney to follow suit with their Disney Infinity game.
image: © Activision European Publishing