LEGO Movie takes over whole of primetime UK ad break

Lego Movie

LEGO versions of real adverts take over prime-time slot for its new movie in the UK.

The new Lego Movie briefly took over ITV last Saturday evening with a whole commercial break takeover during one of ITV's prime-time evening slots during the hugely popular 'Dancing On Ice' show.

The actual ad for the movie was right at the end and instead of the usual real life adverts being played they were replaced with LEGO animated versions of well known adverts. Yes you read that right; LEGO animated adverts and so far it has clocked up an impressive amount of views so far on YouTube.

It's great fun to watch. Here it is in all its plastic real life mimicking glory.

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