Could the clubs new association with Puma see Marco Reus in North London?
Marco Reus has seen his name written in many a transfer column recently - as the likes of Manchester United, Bayern Munich and Barcelona all seem to have their names linked with his potential signature.
In fact, unclear comments reportedly from Reus over potential moves to Bayern and Barca recently made their way into the public domain - receiving a stinging riposte from Borussia Dortmund as a consequence.
But the transfer rumours are pretty much the clubs fault - what did they think would happen after their CEO Hans-Joachim Watzke made these comments in November:
"Marco Reus possesses a release clause option in his current contract at our club. He could leave our club due to that. He is, however, the only player in our first-team squad that has such a contract clause."
It is widely believed that the release clause is set at around €35 million - and considering his talents, there is no doubt sharks will be circling.
But should Arsenal be one of those sharks?
They have been tentatively linked in the past - but nothing concrete has ever arrived.
And now they have an ace up the sleeve in any pursuit for the player.
The club recently announced a kit deal with Puma, ending a 20 year association with Nike in the process.
The £30+ million five-year deal sees their revenue increase markedly - and now it appears that they are keen on bringing one of the marquee players from their stable to North London.
The likes of Radamel Falcao and Mario Balotelli have been linked already - but Reus is also a potential option.
He is already playing for a flagship Puma client in Borussia Dortmund - which may prove a stumbling block.
However he is certainly more of a Wenger style player than the other names being mentioned.
If the rumours of Puma willing to part fund a deal to bring in a stable player to the club are true - this is a genuine opportunity for the Gunners to make a move for the player.
If not … Olivier Giroud is already wearing Puma. That is the cost-effective option we imagine they will be likely to take.
But dare to dream of an Arsenal side with Reus, Ozil, Walcott, Podolski and Cazorla to choose from.
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