Yesterday, Arsenal and Puma teamed up to secure the biggest deal in their respective histories. From the start of next season, the big black cat logo will replace the iconic Nike tick on all official Gunners kit, ending a 20-year association with the American sportswear manufacturer.
There was great financial incentive for Arsenal to deal with Puma as it will more than treble their annual earnings from kit sponsorship.
Arsenal's two previous deals with Nike, in 2004 and then 2011, brought in, on average, an approximate £8.9m per year, however, the five-year contract with Puma - worth a total of £150m - will see the Gunners receive £30m a year.
Speaking at a media conference, Arsenal chief executive Ivan Gazidis commented that the earnings from their marketing venture with Puma will be added to the transfer fund available to manager Arsene Wenger: 'One of our long-term goals has been to increase commercial revenues so that we can invest in the squad.
'This is an important progression for our steps on the pitch and the money will be available from the summer for the manager to invest. Arsene will be extending with us and at the right time we will make that announcement. We are relaxed about it. We have always supported Arsene and he has been committed to the club.'
It is no secret that Arsenal's stadium move, from Highbury to Emirates Stadium, impacted Wenger's activity in the transfer market.
The Frenchman was forced to change his philosophy into one that focused on either developing academy graduates or purchasing foreign youth and nurturing them into superstars, rather than acquiring ready-made great footballers who have a great transfer fee attached to their shirt. This, while offloading key assets every summer.
Freed from his prudent shackles, Wenger demonstrated that he can still buy big as he ratified the Mesut Ozil coup - a £42.4m club record signing from Real Madrid who joined French midfielder Mathieu Flamini (bought on a free) as the club's two main recruits last summer, while keeping hold of all of the team's best performers.
However, there were numerous rumours that Wenger only spent a little over half of his allocated transfer budget, meaning £37.6m could still be available to the veteran manager should he wish to secure a mid-season signing - intriguingly, not too far off the £36m it would take to convince FC Schalke 04 to do business with him over the sale of coveted 20-year-old attacking sensation Julian Draxler.
Should Arsenal start wrapping up deals for a superstar every season, then - as unlikely as it seemed, say, a half-decade ago - Wenger could usher in a Galactico-style era at the Emirates and, with £30m extra every season, he will have the financial firepower to do so.
Arsenal have also been linked with Benfica striker Rodrigo Moreno, Olympique Lyonnais playmaker Yoann Gourcuff and Juventus forward Mirko Vucinic.
image: © Michael Kranewitter