Arsenal announced their official sponsorship deal with Puma on Monday after news broke of the partnership back on the very same day that Manchester United boss Sir Alex Ferguson announced his plans to retire.
The Gunners’ deal was official revealed by the club on Monday but the story broke back on May 8th 2013 that the North London club had agreed a deal worth £30million per season with sportswear manufacturer Puma.
The deal is now understood to be worth up to £170 million to the current Premier League leaders - the biggest deal in all of English football - who have had to reign in their spending since their move to the Emirates Stadium at Ashburton Grove back in 2006. Their record-breaking summer signing on September 2 2013, however, showed the club’s ability to compete in the transfer market with a £42.5million deal to bring Mesut Ozil to the club.
Meanwhile, up at Old Trafford another announcement was made on the very same day – Sir Alex Ferguson’s plans to retire after 26 years in charge of Manchester United.
Big Arsenal online community... When we broke Puma kit deal in May it got more hits than Fergie retiring on same day http://t.co/lBQOq4ZRA7— John Cross (@johncrossmirror) January 27, 2014
However, as John Cross of the Mirror has stated, Arsenal’s Puma deal in fact attracted more attention from around the world and through online communities than the legendary United boss’s planned retirement did in regards to that particular newspaper.
Since Ferguson’s departure many things have changed in the English top tier, including the arrival of David Moyes to replace his countryman and Arsenal’s emergence as Premier League title challengers following the signing of Ozil.