If the deal goes ahead, Borriello - a 31-year old former Italian international - would be making the 10th loan move of his career.
The majority of these occurred during an 8-year-spell at AC Milan where he was contracted to until a 2010 move to AS Roma.
Yet again failing to cement a starting place at his parent club, he then went out on loan to Genoa and Juventus for 2 seasons. He is now facing the prospect of playing outside of the Italian leagues for the first time in his career.
But is he being signed just to appease the mass of frustrated Hammers fans?
Allardyce has gained a lot of critics this season for relying on a system which has failed to deliver goals. His predisposition for throwing one man up top, flooding the wings and supplying the thin and isolated front line with ambitious aerial opportunities has long been regarded as a failure amongst most West Ham fans.
The Hammers have netted 22 Premier League goals this season and it has only been during the closing stages of games which they have been losing that 2 strikers in a West Ham shirt have shared the same field. This could be argued as being a negative approach from the notoriously stubborn manager, having failed to reshuffle his tactics in order to cope with the changes in available personnel.
In light of this, we ask the question; will Borriello actually see any action at West Ham?
With the return of Andy Carroll, Sam Allardyce has even less of a reason to reassemble his formation. The Geordie's return to action has coincided with the end of Kevin Nolan's suspension; and these two are the dual components in Big Sam's one dimensional plan.
So if he reverts back to his original strategy and the Hammers even see the smallest indication that the partnership may flourish again, then Borriello may as well spend his winter in Italy.
It could be suggested that Carroll may benefit from playing alongside someone like Borriello.
The Italian has partnered attackers such as Francesco Totti, Zlatan Ibrahimović and Ronaldinho and his experience and understanding of the game may prove to work in Carroll's favour.
It is yet to be seen if the signing will be finalised (West Ham fans will know better than to celebrate before pen is put to paper), but if Marco Borriello is seen posing in a West Ham shirt tomorrow morning, you shouldn't be blamed for expecting that to be the most momentous time you see him in claret and blue.
image: © ell-r-brown