Arsenal and Chelsea linked €42m goal machine shows ambitions – by rejecting Nike

Atletico Madrid striker Diego Costa remains without a sponsor despite enjoying a wonderful season.

25-year-old Diego Costa is enjoying the season of his life, netting 19 goals in as many La Liga starts. The Brazilian born striker has been a key figure for Atletico Madrid so far this campaign, helping the Rojiblancos keep pace with both Barcelona and Real Madrid.

Forming a fantastic partnership with former Barcelona man David Villa, the strike duo have netted over 30 goals in all competitions as Atletico Madrid have also advanced to the latter stages of the Copa Del Rey and the Champions League.

The man nicknamed ‘the beast’ has naturally caught the eye, with a range of top clubs wanting to take advantage of a riskily low release clause – most notably Premier League leaders Arsenal and rivals Chelsea.

So how is it that the man who recently adopted Spain as his footballing nationality doesn’t have any sponsors? All the top players in the world have sponsors, with the likes of Lionel Messi and Cristiano Ronaldo making millions in the process through them.

Well, it was actually the Atletico Madrid man’s decision.

Diego Costa had a deal with global band Nike which expired last October, yet according to Spanish news outlet futbolfinanzas, as Nike put a new offer to the striker, Diego Costa took advantage of his phenomenal season by declining the renewal – demanding more money in the process.

The objective was clear. With Diego Costa in the form of his life, why not try and secure a healthy long term contract?

A second Nike deal never came, however reports suggest that both Puma and Adidas made an offer for his image rights – both offers were also declined.

The bad news for Diego Costa is that the goals and the new offers have dried up over the past few weeks. The striker hasn’t netted in five games, and he seems to have caused a rift between Nike and Adidas over which nationality he has decided to represent. Nike are huge manufactures for the Brazilian national team, Adidas for Spain – which wasn’t a problem until the recent taunts by Valencia fans over his controversial decision.

Where does Diego Costa go from here? Does he try and seal a deal with Puma or will the unthinkable happen and he represent Spain at the World Cup without any sponsors on his boots?

If his demands for sponsors are anything to go by, then it’s worth noting whether he’ll be just as demanding should Arsenal or Chelsea ever get the opportunity to try and convince him of a move to the Emirates or Stamford Bridge.

image: © azuaje

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