Liverpool partner 'global icon' as Rodgers reveals transfer progress

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Reds team up with American bakery giants Dunkin' Donuts as club bids to increase revenue.

Liverpool’s first deal of the January transfer has come off the pitch rather than on it - but it could still provide a big boost for Reds manager Brendan Rodgers.

The Merseyside club today announced a partnership with Dunkin’ Donuts parent group. The American bakery giants Dunkin’ Brand group will become the club’s suppliers of coffee, tea, ice-cream and (obviously) donuts.

As Liverpool fans wait to see what deals Rodgers can complete on the pitch, the partnership with Dunkin’ Donuts has been hailed by senior figures at Anfield as a big moment for the club, which could provide a significant boost to their revenue.

Liverpool managing director Ian Ayre said: “In order to support [manager] Brendan Rodgers, we have to find the resources.

“This is one of our key partnerships and Liverpool fans should take comfort that we are right at the top of the commercial league.”

Meanwhile, ahead of Liverpool’s Premier League match against Aston Villa on Saturday, Rodgers was quizzed on his progress in the January transfer market, and revealed that there is little in the offing.

Liverpool have been linked with a number of players in recent days, including Udinese’s Emmanuel Agyemang Badu, Yann M’Vila at Rubin Kazan and Torino’s Alessio Cerci.

But Rodgers reported that as yet, his side remain some way from completing any deals.

He told reporters: “There are no real developments yet. You see across the markets, clubs are just looking and seeing where they can improve. It’s similar to ourselves.

“We've been working over a number of months on possibilities that could strengthen the team. We just need to wait and see how that goes in the next couple of weeks.”

image: © Ben Sutherland

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