What a run West Ham currently find themselves on.
Sam Allardyce's side have won once in 10 games in all competitions, conceding 16 in their last four (and 11 in their last two) alone. Their last Premier League win, meanwhile, came in November against Fulham, who they have since lost to in the reverse fixture.
In short, Big Sam is in trouble, something brought to even closer attention when chairmen David Gold and David Sullivan offered him the dreaded vote of confidence earlier this week.
But losing in the cup (which the Hammers have done against Manchester City and Nottingham Forest in recent days) is one thing - no matter how heavy. It is the battle against relegation that will always remain West Ham's priority.
Allardyce's men have hardly shone on that front, however, leaving themselves just one point above bottom-placed Sunderland, with three wins to their name all season. And this weekend could see the Hammers fall even further adrift of safety.
On Saturday, West Ham travel to Cardiff for a fixture that could well spell the end of Big Sam's reign. The London Evening Standard write that defeat could cost him his job.
A Cardiff win would lift the Bluebirds up from 17th, increasing the gap between Allardyce's side and the rest of the pack, with new boss Ole Gunnar Solskjaer looking forward to the chance to earn another win.
Reports a couple of weeks ago had earmarked this fixture as do-or-die for the West Ham manager and his Upton Park tenure could well come to an end if he is to suffer another big defeat.
However many injuries Allardyce has forced upon him, no side can afford to get hammered (pardon the pun) week in week out by such big margins. The east London side would thus be wise to adopt a defensive approach, while the players will almost certainly be playing for their coach's future.
A win or draw could save Big Sam for now, although he will still have to turn his side's fortunes around in the long term. But a considerable defeat against Cardiff could mean curtains. Allardyce needs a win like never before.
image: © Ben Sutherland