Considering how Chelsea's forward line is barren, how Arsenal's striking roster is close to the shallow end and the incessant speculation linking the player with Manchester United, it is easy to argue that 25-year-old goal-scorer Diego Costa, who has come of age at Atletico Madrid this season, is the most wanted man for elite-level Premier League clubs.
But would he transfer… in the middle of campaign where Atleti are performing marvelously? Especially with a World Cup on the horizon this summer where he has been longing to represent Spain, his home for the last six years, rather than the nation of his birth; Brazil, whom he has won two (friendly) caps with.
Indeed, that national decision has not been without controversy and Costa may have quickly realised he cannot please everybody.
Brazil manager Luis Felipe Scolari accused Costa of turning his back on the country in October, last year, while, most recently, on Tuesday, January 7 at the Mestalla as Atletico battled Valencia to a 1-1 draw, Diego was subject to xenophobic chanting from the home fans.
'Costa, b*****d; you are not Spanish! Costa, b*****d; you are not Spanish! Costa, b*****d; you are not Spanish!'
The aforementioned hat-trick of Premier League admirers will likely be monitoring the situation, as Jose Mourinho and Arsene Wenger in particular may regard the 25-year-old's recruitment as a mandatory requirement.
His release clause of £32m would also no doubt be money well spent if he could replicate his goal-scoring prowess in the colours of Chelsea, Arsenal or Manchester United of course.
To date in La Liga, he has netted 19 times and assisted twice in 18 games (returning a goal/assist every 71 minutes on average) and is even more prolific in the Champions League as he has scored four and assisted one from three games (a return of a goal/assist every 38.8 minutes).
image: © azuaje