Arsenal want to bring in the young Spaniard on loan until the end of the season to boost their strike options with Theo Walcott out injured for rest of the season.
No news is available as yet regarding the success of their approach, but it appears they face competition.
Premier League rivals Liverpool are said to have made an enquiry of their own for the highly rated young striker, according to reports on the continent.
Italian website Tuttomercatoweb write: "As reported by Marca Liverpool have asked Real Madrid about Alvaro Morata, but the Spanish club did not intend to lose the young talent."
It is unclear whether the approach from Liverpool was a loan enquiry or with regard to a permanent deal.
The Express have also picked up the reports, claiming it is in fact a loan offer. If this is the case, then it does offer worry for Arsenal they may be unsuccessful in their approach too.
As we stated last night this may not be a bad thing, as it would push them towards Jackson Martinez, who The Mail reported they had made an enquiry for last night in case the deal for Morata fell through.
Real Madrid have always maintained they see Morata, prolific in Spain's under-21 side, as a big part of their future - it's just there are reservations over whether he is ready to step up this season.
Liverpool have seen how young international colleague Gerard Deulofeu, on loan from Barcelona, has lifted Everton and no doubt would be looking to emulate that.
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