How 'Anchorman 2' became more viral than the Flu

Ron Burgundy Anchorman still

Since the 'Anchorman 2' movie was announced more than a year and a half ago, there's been a museum exhibit, commercials, a book, a mobile game, TV cameos and the renaming of a college.

Ron Burgundy is reinventing how to promote a movie.

Bloomberg Businessweek's Sam Grobart looks at whether this kind of genius marketing campaign can be repeated.

Source: Bloomberg