Cristiano Ronaldo is probably bored of setting records by now.
Every season brings a new one, with every goal edging him deeper and deeper into the history books.
This week, it was the Champions League that needed its records rewritten, as Ronaldo scored against FC Copenhagen to take his tally for the group stages to nine - the highest total ever in the competition.
The 28-year-old had previously shared the record with Zlatan Ibrahimovic, Hernan Crespo, Ruud van Nistelrooy and Filippo Inzaghi - but his second-half strike against Copenhagen set a new precedent.
The only question that remains is just how many Ronaldo will go on to score this tournament.
By a law of averages, however, we can make some educated guesses. Ronaldo's nine goals in five games average at almost two a match and each round will involve two legs.
If Madrid get knocked out at the quarter-final stages, then, the 28-year-old virtuoso could end on 17. The semi-finals could take him to 21, while the final would see him to a potential 23.
In reality, of course, it is never that straightforward. But two more records Ronaldo will be in hot pursuit of are Raul's Champions League career tally of 71 - and Lionel Messi's record of 14 goals in one tournament.
And with his aptitude for breaking records, both are likely to fall eventually.
image: © Jan Solo