Alvaro Morata says he is committed to Real Madrid - but how much is that feeling held by manager Carlo Ancelotti?
With trophies to compete for and a job to hang onto - The Italian has to consider the 'now' far more than building a future he may not be around to oversee.
Which is the dilemma concerning Alvaro Morata. Nobody doubts his quality, especially in Madrid - given his 12 goals in 11 games for the Spanish under-21 side.
However ahead of a crucial transfer window in January - Morata has to prove himself valuable enough to Real that he can be a key performer this season.
That was why the loan rumours began, because the 21-year-old had made just one La Liga start all season and it is expected the Spaniards will look to bring in a big name forward in January if they can,
So it was imperative Morata seized his chance in the Copa del Rey for Real at the weekend, facing third division side Olimpo Xativa.
It did not pan out the way he would have hoped. Real Madrid drew 0-0, an embarrassing result for the Spanish giants.
Newspaper Marca was critical of Morata's failure to seize his big opportunity:
"All eyes were on them. Having offered so much in their rare appearances from the bench, there was great interest to see what they would be capable of over 90 minutes.
"However, it wasn't Jesé or Morata's day. In what was a poor all-round team performance, the two academy graduates were both under-par. Jesé was quiet throughout and Morata was unlucky with the few goalscoring chances he created. Real Madrid offered nothing in attack and this took its toll... neither Jesé nor Morata lived up to expectations in what was a poor match."
Starts don't come along too often at Real for Morata, and his failure to impress could come back to haunt him.
If he does not show before January that he can step it up, then the club may reconsider and decide a loan, perhaps to Arsenal, is the best option for him after all.
image: © carlos rm