A member of Manchester United's upper brass has conceded that a trophyless year will not dent the earning power of the year club.
Manchester United chief executive vice-chairman Ed Woodward, responsible for the club operations and it's transfer activity, has admitted the reality of the current situation that the Old Trafford outfit currently find themselves in, in the post-Sir Alex Ferguson era: 'You can't always win,' he said.
With equally substandard form witnessed both home and away, United have returned six wins against four losses and four draws. Their 22 point haul from 14 Premier League match-days leaves them 12 points adrift from pace-setters Arsenal and realistically out of the title picture.
United, though, are top of Group A in the Champions League, can look forward to an FA Cup run that begins in January but, if they are knocked out of both tournaments it need not spell disaster - the club can afford a season without silverware and it will have little effect on how the club is able to attract money - just look at Liverpool, Woodward claimed, who have not won the domestic title since 1990.
'There's still a lot of affinity with the club and interest,' said Woodward, as reported by the Manchester Evening News. 'The reality is that you can't always win. Take Liverpool… they still sell an incredible number of shirts and have the second biggest shirt deal in the Premier League.
'They have one of the biggest technical partner deals - and they haven't won the league since 1990. And you can put the last bit underlined and in capitals.
'If we have a bad year we have the financial strength to change the team. We have so much deeper financial strength that instead of selling three players and buying three, we can do five.'
Manchester United introduce the weekend's Premier League action with a Saturday lunch-time fixture against Newcastle United at home. They complete their Champions League group games on Tuesday, December 10 with a home tie against Shakhtar Donetsk.
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