Hull City Association Football Club, as it is known by it's larger name, or Hull City AFC, was founded in 1904. Over 100 years later, 109 to be precise, a new club owner oversaw the re-registration of Hull City Tigers, Ltd.
It is not often that a football club is effectively re-branded and detractors of the decision claimed the decision showed no respect to the followers, fans and supporters of the brand who felt disinfranchised that their team was becoming more of an American-sports side, rather than retaining their Yorkshire identity.
Owner Assem Allam's reasoning behind the change in name, to be effective from as early as 2014 - to Hull Tigers, was because the shorter the name in marketing, the more powerful it is.
'I don't see why it should happen,' said Wenger at his press conference today, backing the Hull fans who have been chanting 'City till I die' at recent matches. 'I don't know what has been happening exactly,' he added.
He continued: 'Usually there's a tradition that is linked with the name of the club and overall the difference with the modern way of thinking is to combine tradition with forward thinking.'
Wenger also believed his own club's fans would 'not react well' if the Ashburton Grove side were rebranded as the London Gunners or the Arsenal Cannons, for instance.
'I don't think they (Arsenal fans) would react very well (if it happened to them) but I don't know why they want to change and I don't know the thinking behind it.'
image: © wonker